YouTube - Making more money or crazy cat videos!
It is strange how Google has become a key element in our daily lives on getting information. Being the most visited website in the world. But it was their purchase of a video website in 2006 which was only 18 months old at the which is now changing the corporate world today.Even with its one billion users, YouTube is still yet to reach it’s potential. It becoming more and more less about the crazy cat videos and a place for businesses to grow their brand awareness, improve their customer service and make more sales.
Speak to a child under the age of 15 and ask them what live tv shows they watch. Not Netflix, BBC IPlayer or other streaming services but live broadcasting shows. They watch very few if any. But ask them which YouTube channels they subscribe to or watch? You’ll see the difference.
Millennials are people born between the age of 1982 and 2004. These people have grown up with the internet, social media and smart phones. Information is in such an abundances for young people they don’t seek it out from other people they seek it out from online. If they have an issue with something, they don’t call an expert straight away they “YouTube it" first to see if it can solved by themselves. It is these millennials who are now becoming big decision makers within a business, becoming business owners themselves and becoming influential in their own right. YouTube is part of their every day life and is massively part of their purchasing decisions.
How can YouTube but used by a business to enhance their customer service?
One of the most irritating problems with most businesses customer services is getting to speak to someone who actually knows how to solve the problem you’ve got. And on the other hand imagine how many customers call asking about the same issue, problem or challenge? Wouldn’t it be fantastic if there was this link to a video which solved all your issues, your customer can pause and rewind and solve their problem in their own time. And the business knows they have more time working on income generating activities and any calls they do get are issues which need their most attention. #Bliss.
Imagine one of your customers has just bought a product from you. Wouldn’t it be fantastic customer service if they received a short video saying “Thank you for buying our [Product/Service] we just want to show you three top tips on how to… [Set up your new product], [Get the most out of your new product], [what other products may interest you]. These videos only need to be two minutes long but value of the product or service you offer has now gone through the roof! What great customer service! And this is just scratching the service.
How can YouTube be used to grow a business brand or image?
People buy from people. A common phrase. People buy more from people they like, know and trust. Fact. YouTube can be paramount in this in hundreds of different ways, here is a few:
- Humanising your team. Showing your customers who you are, who is the director? Who is the sales person a customer is likely speak to? Who is the lady they speak to on the phone when calling the business up? Break to business barrier and show the human aspect or your business.
- Share a story. Millennials are 80% more likely to buy something if it has a great story behind it. Does your business do charity work or give donations? Show why you do it! Is a member of staff doing a sponsored 10K run. Tell the world! Is your business working towards a certain goal? Share it and be proud.
- Free Content. If a business can utilise this then you can be on to a real winner. We are currently in the information age and getting knowledge on something is extremely easy. If you are the person or business which is giving the free content away then you are truly a person in power. Be known for solving problems for free or educating customers on solutions as well as problems. Don’t give them all the secrets but givers gain is massive in todays society. If you give on YouTube you will receive massively and be known as an expert in your field.
How can YouTube make a business more money?
If you’ve been reading everything so far and begin to integrate everything said then you should already begin to see your brand increase, your current customers be happier with the service you’ve offered.
Greater customer service = Greater recommendation referrals = More sales!
Greater brand awareness = More interest in your business = More Sales!
It’s not rocket science! Get people watching and talking about your business and the bottom line will increase.
Then next level. You’ve done everything above. You’re on YouTube, you’ve got plenty of videos on their and your customers are starting to view them. And view them more. And view them even more! YouTube will now show a quick ad before your video, most videos have one its nothing to the customer. But what that is now is money in your pocket. YouTube will pay YOU because YOUR customers are watching YOUR video.
I would just like to remind you that in 2017 the top “YouTuber” earned over $12Million…
YouTube is going to be coming more and more influential for businesses. Not just nationally but internationally, it is a great way to interact with customers and influence their buying decisions. The content being uploaded every minute is changing from a cat video to “how to buy BitCoin”. YouTube is not just for kids anymore and it has not been for a while. It is a platform which is can be as popular as your website, your social media or your shop. You need to be utilising it because if you’re not then your competition is or will be, very very soon.
Director of the T’Rex Media House
YouTube and Video specialist.